Marketing, Business Development and Sales Effectiveness
This course will provide a foundation for best business practices around marketing and sales success so that your firm can improve its win rate - the metric that measures your success in winning proposals. In this course address the following learning objectives:
- Distinguish between marketing, business development and sales.
- Understand the factors that affect your win rates and ways to improve them.
- Find more money by evaluating your opportunity sales management, and proposal processes and identify bottlenecks in these areas.
- Learn how a Client Relationship Management system and organizing qualifications data can improve your win rate and client satisfaction.
- Understand the importance of inbound marketing including blogs, social media and content marketing.